Make-a-Band! Mix 'n' Match your sound, style, and character!

It’s no secret in the music community that it takes a hell of a lot more than superior musicianship, creativity, and business acumen to get your work profiled in NOW.
No, Toronto’s foremost weekly entertainment magazine usually requires something a little more special, a little more novel. Untrained musicians butchering Klezmer tunes in powder blue suits worked well in the past, as did trained musicians beating on dollar store tambourines. Crowd-pleasing finishers, like humping a chair, will also at least garner you a one-liner.
“I was in a band, and we worked our asses off, and the only time we got a mention was the show where we dressed up like idiots in stupid hats and long coats,” said one Toronto musician friend, who prefers to remain nameless on this blog.
Thus, I have created a fool-proof method for nabbing a profile in the illustrious rag. Simply choose one item from each of the columns above to create your act’s parameters, and put together a website and press kit to suit.
For example, by choosing metrosexuals, kazoos, and African batik, you create a kazoo choir of well groomed men in African batik dresses. Presto change-o, you’re now NOW material!
Go on, it’s fun!









